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ANWB's challenges

Our mission is to ensure everyone can travel carefree and enjoyably in a sustainable society. ANWB Innovation & Ventures has its own strategic innovation priorities based on this mission and ambition.

Innovation priorities

Get to know our 5 most important priorities:

1. eIDAS / my life, my data

1. eIDAS / my life, my data

The consumer becomes the owner of the data they generate themselves.

2. Housing / home

2. Housing / home

What opportunities exist that align with ANWB’s core values, beyond Insurance and Energy?

3. AI & Robotics

3. AI & Robotics

Introducing profitable consumer services that simplify, enhance, and improve daily life.

4. B2B EV Fleet

4. B2B EV Fleet

We are seeing friction in this market, is there a role we can take?

5. Water

5. Water

The Netherlands is again under pressure due to water challenges from multiple directions; could the ANWB play a role in this domain?

Backlog

These innovations are not a priority at the moment, but possibly in the (near) future:

  • Make Tomorrow Better – promising, sustainable solutions;
  • Circular – extending the lifecycle of products;
  • Housing – exploring possibilities aligned with ANWB's core values, beyond Insurance and Energy;
  • AI – profitable services that make consumers' lives easier, more enjoyable, and better;