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Mission and ambition of the ANWB

Our mission is to ensure everyone can travel carefree and enjoyably in a sustainable society. ANWB Innovation & Ventures has its own strategic innovation priorities based on this mission and ambition.

Energy

The electrification of our vehicles and homes is in full swing. However, as ANWB we believe we are still far from achieving smart energy solutions that are feasible, affordable, and accessible to everyone. ANWB aims to make a difference here: making the switch to electric driving easier and keeping electricity—both related and unrelated to cars—sustainable and affordable.

Health

ANWB wants to make it possible for everyone to continue enjoying outings, fitting within a sustainable and inclusive society. We see that our healthcare system is under pressure due to increasing demand and insufficient supply. In the field of health, we also want to support and protect our members by keeping necessary assistance accessible, reachable, available, and affordable. We seek proven solutions and partners with whom we can join forces, helping our members stay healthy or recover, so they can continue to enjoy their (necessary) out and abouts.

Mobility

We aim to expand from roadside assistance to comprehensive mobility by keeping mobility affordable for our members. Additionally, we support them in transitioning to sustainable forms of mobility that are affordable and accessible to everyone. We achieve this by offering relevant and distinctive products and services, enabling our members to travel worry-free and rely on us if something happens on the road. Naturally, we strive to prevent such incidents as much as possible by working smarter, providing on-site assistance, and utilizing available data.

Daily value

Our ambition is that the ANWB is of daily value to our members. Innovation can contribute to this goal. ANWB acts as an intermediary, collaborating with market parties that provide the services. ANWB bundles various services into packages and markets them. ANWB leverages its scale and volume to combine smaller propositions into a joint offering.

Backlog

These innovations are not a priority at the moment, but possibly in the (near) future:

  • Make Tomorrow Better – promising, sustainable solutions;
  • Circular – extending the lifecycle of products;
  • Housing – exploring possibilities aligned with ANWB's core values, beyond Insurance and Energy;
  • AI – profitable services that  make consumers' lives easier, more enjoyable, and better;
  • Financial Services –develop propositions.